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A Simple Review of the Fujifilm GFX

This is a long overdue review of Fujifilm's GFX camera, but recently I have been photographing a lot with the Fujifilm GFX on trips and outings and loving it! The medium format space has greatly expanded over the past couple of years.

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04 Aug   

Andrew Wille: 5 Questions About Photography

Andrew Wille is a photographer from here in the San Francisco Bay area. Take a minute to read a little bit more about him as we sit down and talk about what makes him tick as a photographer.

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03 Aug   

Repost: The "Zagato" Edition M10

We recently had the "Zagato" Edition M10 in to our Rancho Mirage store, and had the opportunity to open it up and take some photos of this beautiful Digital Leica M.

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Leica Sport Optics Talk & Book Signing with Noah Strycker | Friday July 27th, 2018

Join us for a one day Leica Sport Optics events with a talk and Q&A with American birding expert Noah Strycker!

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08 Jul   

Fotopro Artpod Review: The perfect compact tripod companion

The new Artpod from Fotopro is the perfect tripod to go anywhere and everywhere with you!

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06 Jul   

Five Questions: Neil Ta

Five questions, one photographer. This week we feature Toronto based photographer Neil Ta

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10 May    By • Amy Arroyo

Fujifilm Adventure Day | Rancho Mirage May 5th

Join us at either our Rancho Mirage or Walnut Creek store for a day of Fujifilm cameras and discussion with Dan Bailey, adventure photographer and Fujifilm Ambassador. 


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19 Mar    By • Ben Carpenter