New: Zeiss Loxia 2.8/21 for Sony a7

Zeiss has introduced a new super wide angle lens. Zeiss Loxia 2.8/21 offers outstanding image performance- across the entire image field of a full-frame sensor. This lens is fantastic for shooting architecture, landscape or also three-dimensional subjects in close-up against a spacious background. This focal length with its large image angle is an excellent addition to the Loxia lens family. It is an absolute must for wide-angle fans who want to capture even the smallest of details of a special moment in a photo or on film.

ZEISS Loxia lenses were specifically designed for Sony α7 cameras. This means that they can make the most of the mirrorless, full frame system, while giving you all the creative possibilities of ‘classic’ photography with manual focus at the same time.

And that’s not all: ZEISS Loxia lenses also provide everything you need to shoot high-quality video, such as the unique DeClick feature for smooth adjustment of the aperture, for example.

Sony a7R II, ZEISS Loxia 2.8/21 © Brian Matiash

We are now accepting pre-orders for both items. Please stop by or call us at the Walnut Creek store at (925) 935-1424 or Rancho Mirage at (760) 992-5422.

Introducing The New Zeiss 18mm Batis

Recently Zeiss announced the Batis 18mm f2.8 lens for Sony E-Mount. This is Zeiss’ widest E-Mount offering to date and gives Sony photographers an incredible perspective on the world with a 99° field of view, incredible edge-to-edge sharpness, splendid color rendition and the high level of build quality that Zeiss has always been known for. As a part of the Batis line, it features an OLED display distance scale, rubberized focus ring, dust and splash sealing and beautiful design. Optically, the classic Distagon formula has been updated for the shorter flange distance of Sony cameras and optimized for the cutting-edge sensors found in their newest cameras.

Check out the samples and technical information Zeiss has on their site or call our Walnut Creek location to order one today for delivery in May.

New Otus 28mm f1.4 from ZEISS

Zeiss has officially unveiled the next lens in its full-frame lineup, the 28mm f1.4 Otus. Available in Canon and Nikon mounts, the 28mm f/1.4 Otus follows the same aesthetics as its 55mm f1.4 and 85mm f1.4 lenses which have already gained a reputation for being some of the sharpest lenses on the market, corner to corner.

This manual focus lens has an all-metal barrel and uses 16 elements in 13 groups, including one aspherical lens and one double aspheric, as well as eight elements made from ‘special’ glass. This special glass gives the lens apochromatic correction. Its aperture range is f1.4 to f16 and utilizes a 9-blade aperture diaphragm for that signature smooth bokeh Zeiss glass is known for.

No pricing has been set, but the 28mm f1.4 will be available in the second quarter of 2016.

New Zeiss Loxia 21mm F2.8

Zeiss has announced the 3rd lens in the Loxia series. The Loxia 21mm f2.8 is a compact, super-wide angle MF lens designed for the Sony FE camera system. The lens introduces a new optical design specially developed for high resolution, full-frame sensors such as the one used in the Sony A7RII. Like the Loxia 35 and Loxia 50, the aperture ring can be de-clicked, making this new lens well suited for video.


  • E Mount Lens/Full-Frame Format
  • f/2.8 to f/22 aperture range
  • Close focus of 9.84”
  • Same barrel diameter and 52mm filter dimensions as the Loxia 35 and Loxia 50 lenses
  • Distagon Optical Design
  • 4 Anomalous Partial Dispersion Elements
  • 1 Aspherical Element
  • Zeiss T* Anti-Reflective Coating
  • Manual Aperture Ring Can Be De-Clicked
  • Weather-Resistant Lens Mount Gasket

Lens ships in December at a cost of $1,499.