New ZEISS Lenses Designed for the Sony A7 Series

The ZEISS Batis 2/25 and ZEISS Batis 1.8/85 are the first full-frame autofocus lenses for Sony’s E-mount cameras to be exclusively developed and distributed by ZEISS. This new family of lenses is particularly suited for the use with Sony’s alpha range of mirrorless full-frame system cameras. The two new lenses will be shipping in July 2015.

“The Batis family of lenses is the first time we have launched autofocus lenses for Sony’s full-frame E-mount cameras which are ZEISS through and through – in other words exclusively developed and distributed by us,” says Dr. Michael Pollmann, Product Manager at ZEISS Camera Lenses. The Sony alpha full-frame E-mount system, which currently consists of the a7 family of cameras, is one of the most innovative camera systems on the market and is becoming an increasingly popular choice for professionals and people considering switching from DSLRs. “The ZEISS Batis lenses are our way of acknowledging this trend and providing creative and ambitious photographers with the expert tools they need,” says Pollmann.

Available this summer – The ZEISS Batis 2/25 and 1.8/85 lenses will be available for purchase in April and start shipping in July 2015. Priced at $1,299 for the ZEISS Batis 2/25 and $1,199 for the ZEISS Batis 1.8/85.

New Firmware for ZEISS Touit Lenses

ZEISS released a new firmware update for the Touit 2.8/12 E and 1.8/32 E lenses providing support of phase detection autofocus and the fast hybrid autofocus of newer Sony E mount cameras. This new firmware must be uploaded to the lens at ZEISS’ facilities using specialized equipment. It is not possible to upload the firmware via the Sony camera body.

More information about the update can be found at:

To the Moon and Back Again: The Hasselblad HEC

On the 21st through the 27th of December 1968, NASA sent a manned space ship to orbit the moon. On this mission NASA equipped its astronauts with refitted Hasselblad 500 EL cameras. These cameras were refitted by Hasselblad under guidance from NASA, and renamed HEC for Hasselblad Electric Camera.

These cameras underwent extensive modification to accommodate for lunar missions. These modifications included, replacement of leatherette covering with aluminum plates, removal of mirror assembly, control mechanism, and auxiliary shutter, removal of finder and glass focusing plane, replacement of film magazine with 70mm magazine, replacement of film magazine lock with a larger lock that could be operated with thick gloves, modification of the shutter, modification of aperture and focusing rings by adding tabs, so that they could be operated with gloves, painting of the entire body black, adding a hing to the batter cover panel, and replacement of the charger/cable release socket for a larger shutter release pad.

Our Hasselblad 500 HEC comes in great condition, with a 80mm 2.8 Planar lens, and a 200 exposure 70mm magazine. All of the markings and numbers on the body, lens and magazine are correct and unaltered. This is truly an exquisite Hasselblad and NASA collectors item.

The Beauty of the Zeiss Apo-Sonnar T* 2/200mm

We recently acquired a rather rare lens at our Rancho Mirage store. The Zeiss Apo-Sonnar T* 2/200mm stands out among the crowd, and to date, puts to shame some of the more popular, current model, long range, wide open, fixed focal length lenses on the market.

Built with Zeiss’s ultra low dispersion glass, the 2/200mm does not suffer from the normal chromatic aberration that plagues most of its modern day predecessors.

Also, Zeiss used a higher than normal amount of aperture blades that allow for the 2/200mm to have a more circular aperture, thus creating a more appealing out of focus area.


The Apo-Sonnar T* 2/200mm has a sliding lens hood and a screw on lens cap. It also features internal focusing keeping the length of the lens the same while focusing. Our Apo-Sonnar T* 2/200mm comes in mint condition with a burgundy and brass carrying case, original manual, warranty card and retail box.

For information concerning this lens. Please email or call us. Price: $4995.00