New Hasselblad Lunar

New Hasselblad Lunar at Photokina

From Photokina 2012: Hasselblad will be launching a new interchangable lens, mirrorless camera which utilizes the Sony E-Mount. The “ultimate luxury” Hasselblad Lunar will be a 24.3mp CMOS sensor with a 3″ OLED electronic viewfinder and ISO range of 100-16000.

25 auto-focus points, one-touch HD video recording and a large set of built-in picture effects, scene selections and creative styles, as well as uniquely designed grips and the ability to handle both E-Mount and A-Mount lenses rounds out the features of the new Lunar.

Design elements and materials for the new Hasselblad Lunar

Unique materials such as carbon fiber, titanium, wood, leather and precious metals, including gold are all utilized in the design and construction of the new Lunar, which offers unparalleled ergonomics.

The Lunar will launch in the first quarter of 2013.

Founder and CEO of Camera West Sean Cranor is in Cologne, Germany bringing you the latest news, updates and photos from Photokina 2012. Watch for these updated daily reports here on the Camera West Blog.