New Apo Sonnar T* 2/135 ZE

Carl Zeiss is showing off their new Apo Sonnar T* 2/135 telephoto lens. This premium manual focus optic uses a floating focus system to maintain high image quality at all distances down to 0.8m. It uses anomalous partial dispersion glass elements to minimize chromatic aberrations, resulting in an apochromatic design. It will be available in mounts for Canon and Nikon SLRs from December 2012, at a retail price of approximately $2000.

Founder and CEO of Camera West Sean Cranor is in Cologne, Germany bringing you the latest news, updates and photos from Photokina 2012. Watch for these updated daily reports here on the Camera West Blog.

Inside Look at the Olympus OM-D E-M5

Here is a cut away look at the 16MP four thirds sensor Olympus OM-D E-M5, showing just how many bits & pieces are contained in the popular compact camera.

Olympus OM-D E-M5 specification highlights:

16MP MOS Four Thirds format sensor
Weather-sealed body
Twin control dials
New, ’5-axis’ image stabilization
Shoot at up to ISO 25,600
Up to 9fps shooting (4.2 fps with continuous AF)
800×600 pixel (1.44M dot) LCD electronic viewfinder
VGA-equivalent 3″ OLED touchscreen display – tilts 80° upwards and 50° downwards
Latest TruePic VI processor
Improved C-AF autofocus with 3D tracking
Flash sync speed up to 1/250th sec

Founder and CEO of Camera West Sean Cranor is in Cologne, Germany bringing you the latest news, updates and photos from Photokina 2012. Watch for these updated daily reports here on the Camera West Blog.

Hasselblad Smile

Hasselblad representative Matthew Frary’s smile is nearly as big as the H5D in his hand! This new medium format camera from Hasselblad will bring a smile to anyone who shoots with it and will be available soon in 40-, 50- and 60-megapixel versions (plus 50- and 200-megapixel Multi-Shot variants).

Founder and CEO of Camera West Sean Cranor is in Cologne, Germany bringing you the latest news, updates and photos from Photokina 2012. Watch for these updated daily reports here on the Camera West Blog.

Canon Super Telephoto Tryouts

It’s not often that you can shoot with some of Canon’s super telephotos all in one place. Canon had their entire lineup of super telephotos for Photokina 2012 visitors to try out. The EF 400mm f/2.8L IS USM, EF 400mm f/2.8L IS II USM, EF 400mm f/4 DO IS USM, EF 400mm f/5.6L USM, EF 500mm f/4L IS II USM, EF 600mm f/4L IS II USM, and the EF 800mm f/5.6L IS USM were all on display to play with.

Founder and CEO of Camera West Sean Cranor is in Cologne, Germany bringing you the latest news, updates and photos from Photokina 2012. Watch for these updated daily reports here on the Camera West Blog.

Leica Ultravid Ostrich Leather Edition Binoculars

Leica announces the Leica Ultravid Ostrich Leather Edition of it’s great binoculars in 8 x 20 and 10 x 25 models.

Founder and CEO of Camera West Sean Cranor is in Cologne, Germany bringing you the latest news, updates and photos from Photokina 2012. Watch for these updated daily reports here on the Camera West Blog.