Special Promotion from Hasselblad

Hasselblad has announced a special H5D-40 promotion, making it even more attractive for photographers to invest in Hasselblad medium format photography.

For a limited time only!
H5D-40 without a lens: $12,995
H5D-40 with 80mm lens: $15,495
(That’s a savings of up to $5,505!)

The H5D is designed to meet the needs of the world’s most demanding high-end photographers, the H5D-40 not only separates you from the masses, but also gives you the superior image quality of the Hasselblad system and full access to the entire Hasselblad range of professional lenses and features – providing the perfect
foundations for building the most successful of careers.

This offer is valid from May 1st – June 30th, 2014 and cannot be used in conjunction
with any other discounts or promotions.

To the Moon and Back Again: The Hasselblad HEC

On the 21st through the 27th of December 1968, NASA sent a manned space ship to orbit the moon. On this mission NASA equipped its astronauts with refitted Hasselblad 500 EL cameras. These cameras were refitted by Hasselblad under guidance from NASA, and renamed HEC for Hasselblad Electric Camera.

These cameras underwent extensive modification to accommodate for lunar missions. These modifications included, replacement of leatherette covering with aluminum plates, removal of mirror assembly, control mechanism, and auxiliary shutter, removal of finder and glass focusing plane, replacement of film magazine with 70mm magazine, replacement of film magazine lock with a larger lock that could be operated with thick gloves, modification of the shutter, modification of aperture and focusing rings by adding tabs, so that they could be operated with gloves, painting of the entire body black, adding a hing to the batter cover panel, and replacement of the charger/cable release socket for a larger shutter release pad.

Our Hasselblad 500 HEC comes in great condition, with a 80mm 2.8 Planar lens, and a 200 exposure 70mm magazine. All of the markings and numbers on the body, lens and magazine are correct and unaltered. This is truly an exquisite Hasselblad and NASA collectors item.

New Promotion from Hasselblad

Hasselblad is offering a promotion on their X1 and X5 scanners that is hard to resist.

Between now thru June 30, 2014 you can get $5000 off the price of a Hasselblad Flextight X5 scanner and $3000 off a Hasselblad Flextight X1 scanner when you trade in your old scanner, regardless of make or model. Contact us at Camera West for details

Price before/after trade-in rebate:

Flextight X5 – $25,700/$20,700
Flextight X1 – $16,400/$13,400

Savings Offer from Hasselblad

For a limited time only, when you buy an H5D-40 you can save up to 50% on one of these selected lenses:

• HC 2.2/100mm Lens
• HC Macro 4/120mm – II Lens
• HC 3.2/150mm Lens
• HC 4/210mm Lens

The H5D-40 features a 40 Megapixel medium format sensor, our Phocus 2.8 software, and the True Focus AF. It is as easy to use as any 35mm camera and provides the perfect entry point into the Hasselblad world.

Designed to meet the needs of the world’s most demanding high-end photographers, the H5D-40 gives you full access to the entire Hasselblad range of professional lenses and features – at whatever stage your career is at.

Offer good between April 1 thru May 31, 2014.

A New “Elite” Camera from Hasselblad



Hasselblad, the iconic camera-maker favored by many of the world’s most accomplished professional photographers, has launched a brand new ‘elite’ camera – and this time pointed it at amature photo-enthusiasts who demand the ultimate in both style and performance.

The sleek new Hasselblad HV, which is available immediately, will retail at approximately $12,000. and boasts some of the most advanced camera technology ever engineered for the enthusiast marketplace.

Announcing the launch Hasselblad CEO Ian Rawcliffe said: “The new HV is the latest model in our rapidly expanding portfolio of consumer cameras that seamlessly blend beauty and chic with performance. This camera is aimed squarely at people who don’t just love taking pictures – but love taking them in real style. And the HV doesn’t just look good; it feels good to hold too. We maintained a sharp focus on ergonomics and we used only premium materials like titanium, high-grade aluminium and latest ‘tough as nails’ PVD coatings.”

The new and easy to use HV has a 24.3 megapixel full-frame sensor and comes with a legendary Carl Zeiss 24-70mm lens – for extreme sharpness and outstanding contrast. The camera also has 35mm full-frame HD moviemaking capability for outstanding performance, even in dark conditions.

The HV ships with a specially designed, extremely robust and high performance ‘super resin’ case guaranteeing extra protection from dust, water, chemical agents and impacts and shocks.

It can also deal with extreme weather conditions (from minus 40°C up to 80° C). This lightweight case doubles as an integrated organizer to hold not just the camera, all cables and chargers, memory cards and photo-literature but also an iPad and a regular size laptop.

For more information visit: http://www.hasselblad-hv.com