New X Series Lens from Fujifilm

Fujifilm has announced the release of a very impressive zoom lens for the X-mount series of mirrorless cameras. The XF 16-55mm f/2.8 R LM WR lens gives you a 35mm focal-length equivalent of 24-84mm, perfect as a carry-around lens. Its f/2.8 maximum aperture enables low light shooting and shallow depth-of-field control throughout the zoom range. A rounded 9-blade diaphragm helps to create pleasing out-of-focus areas when shooting with shallow depth of field.

Fujifilm’s HT-EBC coating and the new Nano-GI coating improves light transmission between the three aspherical and three extra-low dispersion (ED) lens elements, virtually eliminating flare and ghosting. Also, when used on XT-1 and X-E2 cameras, Lens Modulation Optimizer (LMO) technology automatically corrects for diffraction to further improve sharpness, especially with small apertures.

The 16-55mm F2.8 R LM WR will be available in February for $1199.

Firmware Updates for the Fuji X System

Fujifilm has announced firmware updates for a number of the X-series and FinePix cameras. Full details of the firmware updates are available on the global Fujifilm site. Included in this round of updates are the X-T1, X-Pro 1, X-E1, X-E2, X-M1, X-A1, XQ1, FinePix S1, FinePix XP70 and FinePix XP200.

Fujifilm Demo Day and Special Presentation

Fujifilm X Photographer Santiago Escobar-Jaramillo

Thank you to Fujifilm National Account Manager Geoff Hinze, Fujifilm X Photographer Santiago Escobar-Jaramillo and everyone who stopped by Camera West today for our Fujifilm Demo Day and Special Presentation.

Everyone had an opportunity to check out the exceptional Fujifilm X System with Geoff on hand to answer questions. Later in the day, there was a special presentation by X Photographer Santiago Escobar-Jaramillo who showed us his work and the projects he is working on.

Fujifilm National Account Manager Geoff Hinze


Fujifilm Demo Day & Special Presentation

Please join Camera West Walnut Creek and Fujifilm for a celebration of their exceptional X system. Drawing on both a legacy of superior optics and unique sensor technology, this compact system demands your consideration. To demonstrate this point, Fujifilm representatives will be on hand with Fujifilm’s latest offerings and we’ll host a free presentation by Santiago Escobar- Jaramillo.
10:00am – 4:00pm
Fuji Demo Day
4:30pm – 6:30pm
World-renowned Fuji X-Photographer Santiago Escobar-Jaramillo
Call or email Camera West in Walnut Creek to RSVP