New Sony Products: 85mm, 100mm, and Flash

We are now accepting pre-orders for Sony’s two new lenses for their popular line of E-mount interchangeable lens cameras. Sony’s new lenses include one of their flagship G Master Series – an FE 100mm F2.8mid- telephoto prime lens (model SEL100F28GM) with unbeatable bokeh with a unique STF™ (Smooth Trans Focus).

The new 85mm F1.8 mid-telephoto prime lens offers an extremely versatile, lightweight and compact telephoto prime lens solution for a variety of Sony camera owners ranging from working professionals to emerging enthusiasts that have stepped up to full-frame or APS-C cameras for the first time.  With its wide F1.8 aperture, it can produce impressive, exceptionally sharp portraits with soft background defocus that take advantage of its 85mm focal length and wide F1.8 maximum aperture.

The new prime lens features a 9-bladed circular aperture mechanism that ensures smooth, natural-looking bokeh, and a double linear motor system to allow for fast, precise and quiet focusing.  It also has a focus hold button that can be customized and assigned together with functions in the camera body like the popular Eye AF feature.  There is a smooth, responsive focus ring and AF/MF switch as well, and the lens is also dust and moisture resistant.

Additionally, the new 100mm lens supports both contrast AF and focal-plane phase detection AF2, and has a high-precision, quiet direct drive SSM (Super Sonic Motor) system that ensures exceptionally fast and accurate AF performance.  The SEL100F28GM also offers up to 0.25x close-up capabilities with a built-in macro switching ring, built-in Optical SteadyShot™ image stabilization, a customizable focus hold button, AF/MF switch, aperture ring and more.  It is dust and moisture resistant.
Sony’s new HVL-F45RM flash enhances the radio-controlled lighting system capabilities of their growing system, offering a compact professional shooting solution when combined with the currently available wireless remote controller FA-WRC1M and receiver FA-WRR1. The new flash, which is designed to complement the compact bodies of Sony’s E-mount camera line-up including full-frame α7 models.
If you are interested in pre-ordering these items, please stop by or call Camera West Walnut Creek at (925)935-1424 or Rancho Mirage at (760) 992-5422.

New: Zeiss Loxia 2.8/21 for Sony a7

Zeiss has introduced a new super wide angle lens. Zeiss Loxia 2.8/21 offers outstanding image performance- across the entire image field of a full-frame sensor. This lens is fantastic for shooting architecture, landscape or also three-dimensional subjects in close-up against a spacious background. This focal length with its large image angle is an excellent addition to the Loxia lens family. It is an absolute must for wide-angle fans who want to capture even the smallest of details of a special moment in a photo or on film.

ZEISS Loxia lenses were specifically designed for Sony α7 cameras. This means that they can make the most of the mirrorless, full frame system, while giving you all the creative possibilities of ‘classic’ photography with manual focus at the same time.

And that’s not all: ZEISS Loxia lenses also provide everything you need to shoot high-quality video, such as the unique DeClick feature for smooth adjustment of the aperture, for example.

Sony a7R II, ZEISS Loxia 2.8/21 © Brian Matiash

We are now accepting pre-orders for both items. Please stop by or call us at the Walnut Creek store at (925) 935-1424 or Rancho Mirage at (760) 992-5422.

EL-Skyport Transmitter Plus HS for Sony

Hi-Sync is the exclusive Elinchrom technology that goes beyond the X-Sync of your Sony camera. With this technology, you can now sync your camera with many EL-Skyport compatible Elinchrom units up to 1/8000s shutter speed. Consumers will be able to freeze action, darken backgrounds, overpower the sun, and achieve shallow depth-of-field without having the threat of over exposure.

Optimal Exposure at High Shutter Speeds
The new OverDrive Sync (ODS) feature enables users to fine tune the Skyport Plus HS Transmitter’s signal to optimize exposure at high shutter speeds while gaining up to 2 more stops of light. In addition to this, Elinchrom’s most advanced Skyport transmitter encompasses a large LCD display, features two-way control that lets you see the exact power of every light in your setup right on the transmitter. Users can control each light’s power level and modeling lamp setting directly from the transmitter, which instantly shows the updated power settings.

Visual Interface

Boasting a range of up to 656 ft (200 m) outdoors, and up to 196 ft (60 m) indoors, the new Skyport HS features a large back-lit LCD that will glow green or red for the sync mode it is set to. The easy-to-use navigation menu also makes this revolutionary transmitter intuitive and informative, which will be certain to speed up studio and on-location lighting workflows. The EL-Skyport HS Transmitter has a total of 20 frequency channels that can be organized into 4 groups in either Normal or Speed Sync mode and includes an integrated AF Illuminator for faster focusing in low light situations. Powered by two AA Batteries, the transmitter attaches easily and securely to a camera’s hot shoe via the one-touch quick-lock mechanism and is firmware updatable via its integrated mini-USB port.

• Hi-Sync Technology: Enables synchronization beyond the normal X-Sync of your DSLR, up to a 1/8000s.
• ODS (OverDrive Sync): Fine tune Hi-Sync for optimized exposure at high shutter speeds. Optimize in 0.1ms increments from 0.1ms to 5.0ms.
• Visual Control: Enables control of your lighting setup of up to 10 Elinchrom units.
• Large LCD Display: With unique, real-time display of remote flash power settings, allows easy navigation of functions, frequency channels, and head settings.
• Secure Hotshoe: High build quality with sure-lock mounting foot.
• Improved Range: Up to 656 ft (200 m) outdoors and 196 ft (60 m) indoors.
• Full EL Compatibility: Hi-Sync and setting control available on all Elinchrom heads with EL-Skyport capability.
• Two Shooting Modes: “Normal” or “Speed”, with each mode.

Indicated by a different screen color:
• Two Sync Modes: “Standard” and “Hi-Sync”.
• 20 Channels & 4 Groups: Available in both Normal mode and
Speed mode (40 channels combined).
• AF Illuminator
• Firmware Updates: Via USB port to ensure compatibility with future cameras.

We are now accepting pre-orders. For more information, stop by or call the Walnut Creek store at 925-935-1424 or Rancho Mirage 760-992-5422.

Sony Camera and Lens Firmware Updates

Sony has announced several lens firmware updates for the following cameras and lenses.

  • SEL2470GM
  • SEL85f14GM
  • SEL70200GM
  • SEL50F18F
  • SEL70300G
  • ILCE-5100
  • ILCE-6000
  • ILCE-7S
  • ILCE-7
  • ILCE-7M2
  • ILCE-7R
  • ILCE-7RM2
Note: ILCE-6300 and ILCE-73M2 do not requre an upate. 
What’s needed for Firmware Installation
1. 1.1x USB cable (micro)
2. Charged battery in the camera (80% or above is recommended.
3. PC with USB port.
4. The update takes about 15 minutes per camera for the firmware update.
Where to find Firmware Updates
1. Firmware updates are can be found here:
2. On the top left side of the page, click on Product Categories.
3. From the menu, click “Cameras, Photo & Video” and then click on “Alpha DSLR and NEX Cameras”.
4. A new web page will appear, “Alpha DSLR & NEX Product Support”. On the right side of this page, you will see a column that says “Get Model Specific Support”. Under #1, select type of support “Drivers & Software”. From there, use the drop down menu “Cameras- Alpha NEX & DSLR” select “ILCE” and select your model number.
5. Select your computer’s Operating System.
6. Click on “Firmware” listed at the lower part of the page.
7. Click download: Save it to a location on your computer where you will be able to find it again.
Firmware Installation Instructions
1. Make sure the camera has a charged battery.
2. Change the USB connection to “mass storage”.
4. Plug the USB into the camera and connect to the PC. 
5. Run the firmware. 
6. Follow the on-screen instructions. Never turn off the camera and the USB while updating. Also, do not let your computer go to sleep while updating your camera. This will brick your camera. Do not step away from your computer at this time. If necessary change your screen saver settings before all updates so it will not sleep. 
7. Confirm with the Firmware that installation was successful. Menu->, Step up ->, Version should be 3.10 as shown below.