Light & Motion: Stella Single-Point Lights and Lighting Kits

We are pleased to announce the California-based Light & Motion and their line of Stella Single-Point LED lights and lighting kits.

The Stella family establishes a new standard for broadcast, cinema, and photo lighting. Single-Point LEDs (spLEDs), regarded for their reliable design and commanding output/size ratio, are displacing traditional technology as the definitive solution for demanding professionals. Light & Motion is leading the charge as the premiere option in this rapidly expanding category.  MAC Group is elated about the new partnership assured that Stella lights are changing the game for content creators everywhere.

Stella 1000 LED Light

Stella 1000 LED Light

Stella 2000 LED Light

Innovative Light & Motion brings a sophisticated approach to on-camera lighting. All Stella lights are engineered and manufactured out of a vertically integrated California facility. The domestic approach allows the brand to continually elevate spLED technology to unparalleled levels while promptly responding to imaging advancements with cutting-edge design. This has caused ripples in the on-camera lighting genre as the Stella family represents the most compact, portable, powerful, robust professional lights available. The MAC Group alignment is set to solidify Light & Motion as the leaders of spLED lighting.

Light & Motion’s Stella line provides a broad range of options to accommodate the needs of image-makers of various disciplines. On-location shooters appreciate the ultra-powerful, rechargeable, battery-powered units that can be setup in seconds and be used in any weather condition. Studios are realizing the creative possibilities of these lights as well as a corded option that fits in the palm of a hand yet rivals the light output of HMI units. Light & Motion also manufactures two drone specific lights that are poised to ultimately change the nature of aerial filming in low-light situations.

If you are interested in any of these new products. Stop by, or give us a call at the Walnut Creek store, 925-935-1424 or Rancho Mirage (760) 992-5422. 

Farewell Dan Leto

Please join us on Friday, September 16th from noon to close, for champagne and hors d’oeuvres, to wish Dan Leto farewell and good luck with his new career. Dan Leto and Sean and Diana Cranor, founded the Camera West Walnut Creek store in 2006 and opened it in 2007. Dan has played an instrumental part in helping to establish this store since its inception. He has worked tirelessly to get it started and make it a successful destination for photo enthusiasts. We miss Dan for his depth of knowledge, great sense of humor, and warm personality. Please stop by to wish him well and raise of glass of champagne in his honor.

Guest blog: Tom Raymond shooting on Safari in Southern Africa

Camera West welcomes photographer Tom Raymond and his personal account on shooting on Safari in South Africa. Thank you, Tom for sharing your photographic narrative. 

Any experienced wildlife photographer will tell you that patience, a lot of patience, is paramount to capturing stellar images of wildlife.  The right equipment certainly helps, but also finding an experienced guide, who knows a lot about animal behavior,  will help you get into the best position, in the best light, at the right time.

Tom Raymond is a veteran commercial photographer based in Tennessee. His work has been published by Time, Sports Illustrated, ESPN, GEO, Smithsonian, and National Geographic. He has a collection at the Library of Congress and has published two books. In 2014 Tom was a recipient of the lifetime achievement award by the American Advertising Federation.

Tom has worked three photo safaris, using the same phenomenal guide, Tony Reumerman.  Tony is an experienced photographer himself, and published author of field guides to African wildlife.

Male hippos were a favorite composition, because like most male animals, they are often solitary, and when they are in the water, you have a background that projects the animal into the viewer’s eye.

Working with the Canon D1x and Canon 200-400 zoom was a perfect choice for capturing these images, allowing rapid changes in composition.

To check out Tom’s work

Announcing: The new Canon 5D Mark IV and L-Series Lenses

Canon has announced the new 5D Mark IV DSLR. Superb image quality is achieved with Canon’s all-new 30.4 Megapixel full-frame sensor, and highly-detailed 4K video is captured with ease. Focus accuracy has been improved with a refined 61-point AF system and Canon’s revolutionary Dual Pixel CMOS AF for quick, smooth AF for both video and Live View shooting. The Mark IV includes Canon’s DIGIC 6+ Image Processor, which provides continuous shooting at up to 7.0 fps. Built-in Wi-Fi, GPS, and an easy-to-navigate touch-panel LCD allows for clear views of photos and settings. The improved weather sealing is a big improvement on the body as well. An ISO of 100-32,000 and is expandable to 50-102,400. Canon is slated to start shipping the new 5D Mark IV this September and priced at $3,499.

Canon has also announced two new EF L-series lenses to their line up. First off, the EF 16-35mm f/2.8 L III USM Ultra-Wide zoom lens with improved durability, dust, and water resistant. The price for the 16-35mm is $2,199 and an estimated ship date of October.

A  new standard zoom lens has also been announced, the EF 24-105mm f/4L IS II USM. Some new perks is an improved four-stop image stabilization and flare and ghost reduction. The price for this lens is $1,099 and will be available in October.

If you would like to preorder the new Canon 5D Mark IV, EF 16-35mm f/2.8 L III USM Ultra-Wide zoom or the EF 24-105mm f/4L IS II USM, stop by either location or call Walnut Creek at 925-936-1424 or Rancho Mirage at 760-992-5422.