Olympus News: OM-D E-M1 Mark II, PEN E-PL8, M.ZUIKO ED 12-100MM F4.0 and more!

Introducing the OM-D E-M1 Mark II, an advanced system of innovative technology and features designed to forever change your photography. Up to 18 frames per second sequential shooting with precision C-AF Tracking. 121 Cross-Type On-Chip Phase Detection AF points. Up to 5.5 shutter speed steps of compensation with powerful in-body image stabilization. Plus a 50MP High-Res Shot Mode. It’s all enclosed in a magnesium alloy weatherproof body that weighs a mere 600 grams. Paired with the superior resolution of M.Zuiko PRO lenses, the E-M1 Mark II will deliver brilliant imagery that’s coveted by professionals everywhere. Stay tuned for an official release date.


When you see the Olympus PEN E-PL8, you can’t resist the urge to pick it up and hold it. With its sleek contemporary design, it looks more like a beautiful accessory and less like a traditional camera. Premium materials and finishes add to the luxurious appearance and feel. The compact PEN E-PL8 fits into a handbag and is ready anytime you need spectacular photos or videos – you’ll be an instant hit on your social newsfeeds. The flip touchscreen monitor provides easy operation, and the powerful in-camera creativity tools let you express your individual style. It doesn’t just take great pictures. It makes an impression. We are now accepting pre-orders for the PEN E-PL8. 

The M. Zuiko Digital ED 12-100mm f4.0 IS PRO lens is in a class by itself. It’s the only professional high magnification zoom to cover a 35mm equivalent 24-200mm focal range all on its own. This Micro Four Thirds lens features premium construction and superior glass to provide spectacular optical performance. Capture images with razor sharpness thanks to 5-Axis Sync IS, the world’s most powerful image stabilization system. Every inch of this lens is PRO: weatherproof construction, fast auto focusing and effortless control. Its broad focal length lets you shoot portraits, wide-angle, landscapes, and macro. One lens. Unprecedented versatility.

The M.Zuiko Digital ED 25mm f1.2 PRO is one of the most versatile high-performing prime lenses ever manufactured. With its superior optical design, you’ll take stunning portraits, richly-detailed landscape shots, and high-quality everyday photography. It’s an ideal lens for creating images with beautifully defocused backgrounds and bokeh. You’ll also find professional features like Olympus’ most advanced lens coating, lightning fast high-precision AF, and convenient controls to ensure every shot is an amazing shot.

Start shooting from a new perspective. With the M. Zuiko Digital ED 30mm f3.5 Macro lens, you’ll have the imaging power to capture exquisite detail with exceptional clarity. Thanks to the best-in-class maximum magnification of 2.5x (35mm equivalent) both novice and pro photographers can easily capture the details of a delicate flower or the ornate metalwork on a piece of jewelry — anything that’s small— and create distinctive, impactful images. It’s compact to fit in your pocket and lightweight so you can travel anywhere. Best of all, the M.Zuiko 30mm Macro gives you the versatility to shoot portraits or even everyday snapshots. It’s the one lens that belongs in everyone’s camera bag.

The high-intensity FL-900R boasts a guide number of 58 meters (at ISO 100) and covers a wide range of focal lengths with an electronic zoom head. A built-in wide panel enables you to use wider focal length lenses and have perfect coverage, and a catchlight panel illuminates your portrait subjects’ eyes effortlessly. This new flash will be shipping next month, to pre-order give us a call.

We are now accepting pre-orders for all of these new fantastic Olympus products. Please stop by or call us at the Walnut Creek store at (925) 935-1424 or Rancho Mirage at (760) 992-5422.

New: Limited Edition Leica M-P Titanium Set

With the M9 Leica launched a very limited, and now very sought after titanium set. Now they have launched a limited edition M-P set with only 333 made worldwide. This set will include not only the M-P body, but a Titanium 50mm APO-Summicron-M as well as a Titanium 28mm Summicron-M ASPH. This is a beautiful collector’s piece that serves as a landmark in the history of the Leica M. These are very limited in quantity. If you are interested in reserving one of these cameras we have made them available for purchase until our allocation runs out.

Back view of the M-P Titanium.

Titanium 50mm APO-Summicron-M

Titanium 28mm APO-Summicron-M

We are now accepting pre-orders this very limited edition set. Please stop by or call us at the Walnut Creek store at (925) 935-1424 or Rancho Mirage at (760) 992-5422.

New! Hasselblad X1D-50c 4116 Collection and XCD 30mm Lens

X1D ‘4116 edition’ – the next phase of the world’s first compact mirrorless medium format camera.

Following a hugely successful launch in June, the X1D has proved to be a game-changer in the world of photography. Weighing less than half that of a conventional digital medium format camera, the X1D is ergonomic and compact, offering a handling experience unlike any other. The X1D is a trusted partner and ideal travel companion. The X1D ‘4116 edition’ is a special all-black compact mirrorless digital medium format camera with an extended warranty, XCD 45mm lens, shoulder strap, leather hand strap, all in a unique ‘4116 edition’ box. (Available end of October)

The XCD lens is part of a new family of dedicated auto focus lenses, developed to support optical quality and portability, offering a wide range of shutter speeds and full flash synchronization up to 1/2000 sec. Hasselblad can now offer the following XCD lenses: 30mm, 45mm, and 90mm – in addition to all 12 HC/HCD lenses. (Available early November).

We are now accepting pre-orders for both items. Please stop by or call us at the Walnut Creek store at (925) 935-1424 or  Rancho Mirage at (760) 992-5422.

New: Leica Summilux-SL 50mm f/1.4 ASPH & SL Multifunction Handgrip

Leica Camera is pleased to introduce new products for the Leica SL-System:

Leica Summilux-SL 50 mm f/1.4 ASPH

The Leica Summilux-SL 50 mm f/1.4 ASPH is the first SL prime lens in the Leica portfolio. This autofocus lens delivers outstanding optical performance and sets the next generation benchmark from the leaders in optical technology. Thanks to internal focusing, the overall length of the lens remains unchanged when focusing. This lens does not compromise on any aspect of optical performance.

The Leica Summilux-SL 50 mm f/1.4 ASPH optical design contains a total of 11 elements, of which two are aspherical elements and four are made from glasses with anomalous partial dispersion for the correction of chromatic aberrations. This lens will be available in early 2017.


Leica SL Multifunction Handgrip HG-SCL 4

The Leica SL Multifunction Handgrip provides the perfect grip, even for single-handed use held vertically. It also provides an additional shutter release, a joystick control for autofocus, and a compartment for an optional second battery. The SL Multifunction Handgrip is made of milled aluminum and it is compatible with the Handstrap S. The SL Multifunction Handgrip will be available beginning October 2016.

We are now taking pre-orders for the Leica Summilux-SL 50 mm f/1.4 ASPH & Multifunction Handgrip Leica SL. If you have any questions, stop by or call the Walnut Creek store at (925) 935-1424 or Rancho Mirage at (760) 992-5422. 

Announcing: The new Canon 5D Mark IV and L-Series Lenses

Canon has announced the new 5D Mark IV DSLR. Superb image quality is achieved with Canon’s all-new 30.4 Megapixel full-frame sensor, and highly-detailed 4K video is captured with ease. Focus accuracy has been improved with a refined 61-point AF system and Canon’s revolutionary Dual Pixel CMOS AF for quick, smooth AF for both video and Live View shooting. The Mark IV includes Canon’s DIGIC 6+ Image Processor, which provides continuous shooting at up to 7.0 fps. Built-in Wi-Fi, GPS, and an easy-to-navigate touch-panel LCD allows for clear views of photos and settings. The improved weather sealing is a big improvement on the body as well. An ISO of 100-32,000 and is expandable to 50-102,400. Canon is slated to start shipping the new 5D Mark IV this September and priced at $3,499.

Canon has also announced two new EF L-series lenses to their line up. First off, the EF 16-35mm f/2.8 L III USM Ultra-Wide zoom lens with improved durability, dust, and water resistant. The price for the 16-35mm is $2,199 and an estimated ship date of October.

A  new standard zoom lens has also been announced, the EF 24-105mm f/4L IS II USM. Some new perks is an improved four-stop image stabilization and flare and ghost reduction. The price for this lens is $1,099 and will be available in October.

If you would like to preorder the new Canon 5D Mark IV, EF 16-35mm f/2.8 L III USM Ultra-Wide zoom or the EF 24-105mm f/4L IS II USM, stop by either location or call Walnut Creek at 925-936-1424 or Rancho Mirage at 760-992-5422.