Laura Bailey tests the new X1D

Laura Bailey, model, writer and contributing editor to British Vogue, has a great eye for pictures. She’s just spent two days with the new Hasselblad X1D on the Swedish island of Marstrand, hunting for exquisite detail.

Despite her hectic daily schedule, model and writer Laura Bailey still finds time to indulge in her love for imagery, and whenever she spots something that appeals to her visual instinct it’s natural for her to want to record it. “I take pictures all the time,” she says, “often quite lazily on my phone or even an old film compact camera.”

Given her considerable experience of life on both sides of the lens Hasselblad was intrigued to find out how Laura would cope with a model as revolutionary as the new X1D, which, along with being the world’s first digital, mirrorless medium format camera, also happens to be lightweight, flexible, capable of delivering stunning 50MP quality and is incredibly easy to use straight out of the box.

It’s the perfect camera to partner someone seeking an inspiring location to hunt down documentary-style pictures. The challenge to Laura was to spend twenty-four hours on the Swedish island of Marstrand (45km north of Gothenburg) to see what she would come back with.

“The idea of a trip to a strange place with a brand new and sophisticated camera was both daunting and thrilling at the same time,” says Laura. “And I can’t resist a dare, especially when it’s a creative dare, so I was delighted to be asked. I didn’t really travel with a plan because everything was new, so I had no choice but to explore and experiment and trust my instincts, just making it up as I went along.”

Following a speedy boat ride around the coast of the island to orientate herself, Laura and her X1D set off to explore. She was struck by the sense of peacefulness that she encountered, as well as the pastel palette and the quirky details and clues to daily life that flourish on Marstrand. “I came across pale thin lamps illuminating fading flowers behind windows,” says Laura.

“Empty chairs, abandoned ashtrays and shuttered egg-yolk yellow and brick red cottages beside the sea. The island felt a little like a film set, with most houses empty and just the ebb and flow of school trips arriving by ferry and a few tourists pottering around craft stores eating cinnamon buns.

“Normally I love to shoot portraits and movement, but in this place, I focused on the stillness I felt and witnessed. I drifted too far along the rocks, happily lost, before backtracking and zigzagging back and forth observing simply the change in the light and the kindness of strangers. I became a voyeur imagining the characters and stories past and present of a sleepy island in the Swedish sun.”

Throughout, the X1D was the perfect ally, always by her side, and it felt natural in her hands from the off, easy to come to terms with, quick to respond. “I loved shooting with it,” Laura confirms. “We quickly became friends, the X1D and I, thanks to the camera’s ease of navigation and its lightweight body. It was intuitive, responsive and stylish, and I felt free and safe to take risks and experiment, and the quality of the images was immediately apparent.

“I look forward to working more with the Hasselblad X1D both on home ground and international adventures. It inspired me to master the technical aspects while giving me encouragement to trust my eye on the run and to consider new artistic possibilities.”

 

Introducing the Hasselblad X1D

We are officially taking pre-orders for the new Hasselblad X1D, the world’s first mirrorless digital medium format camera!  It weighs in at half the weight of a conventional medium format camera and is crafted of high-quality, durable materials. Weather and dust sealed, it will stand up to any difficult weather situation. It’s mirrorless body design and central lens shutter allow shooting noise to be kept very low. It features a 50MP sensor but also boasts a square (yes, square) 39MP capture and XPan panoramic format!

Some highlights of the new Hasselblad X1D include:

  • Dual card slots for maximum storage options
  • USB 3.0 Type-C Connector for fast transfer rates
  • Mini HDMI and audio I/O ports, great display options on a larger monitor
  • Wi-Fi and GPS that can be viewed on an iOS device, remote camera controls, and geotagging. Phocus software package will link your iPhone, iPad, or iPod to your X1D. 
  • The X1D features a 3″ high-resolution rear touch display. 

  • A 2.36 MP high-resolution electronic viewfinder, displays a high refresh rate, wide contrast of range 230:1. The viewfinder displays a range of information such as aperture, shutter speed, shots remaining, and exposure level. The dial allows the user to customise the camera settings.
  • The X1D will include the tried and tested 50MP CMOS sensor
  • The X System Lenses will work on the X1D. Additionally, an adapter is available to allow the mounting of HC and HCD lenses.  
We are now taking pre-orders for the Hasselblad X1D. The body will be priced at $8,995.
Camera West Walnut Creek will be hosting a Hasselblad X1D demo day on Thursday, July 7th, from 4:00-6:00p.m. Come on by and check one of these cameras out in person!

 

Purchase the H6D-50c now and trade -up to the H6D-100c for the difference in price!

 

Purchase the H6D-50c now and trade -up to the H6D-100c for the difference in price! 

Purchase an H6D-50c between May 1 and Friday, May 27, 2016 at the standard price of $25,995 and you will have the option to trade-up that camera to the H6D-100c for $7,000, which is the difference in price.

Trade-up to the H6D-100c no later than Friday, September 30, 2016. After September 30, 2016, standard trade-up pricing applies, even if the original H6D-50c camera was purchased during the terms of the promotion.

Call or stop by Camera West for any questions.