Introducing the Hasselblad X1D

We are officially taking pre-orders for the new Hasselblad X1D, the world’s first mirrorless digital medium format camera!  It weighs in at half the weight of a conventional medium format camera and is crafted of high-quality, durable materials. Weather and dust sealed, it will stand up to any difficult weather situation. It’s mirrorless body design and central lens shutter allow shooting noise to be kept very low. It features a 50MP sensor but also boasts a square (yes, square) 39MP capture and XPan panoramic format!

Some highlights of the new Hasselblad X1D include:

  • Dual card slots for maximum storage options
  • USB 3.0 Type-C Connector for fast transfer rates
  • Mini HDMI and audio I/O ports, great display options on a larger monitor
  • Wi-Fi and GPS that can be viewed on an iOS device, remote camera controls, and geotagging. Phocus software package will link your iPhone, iPad, or iPod to your X1D. 
  • The X1D features a 3″ high-resolution rear touch display. 

  • A 2.36 MP high-resolution electronic viewfinder, displays a high refresh rate, wide contrast of range 230:1. The viewfinder displays a range of information such as aperture, shutter speed, shots remaining, and exposure level. The dial allows the user to customise the camera settings.
  • The X1D will include the tried and tested 50MP CMOS sensor
  • The X System Lenses will work on the X1D. Additionally, an adapter is available to allow the mounting of HC and HCD lenses.  
We are now taking pre-orders for the Hasselblad X1D. The body will be priced at $8,995.
Camera West Walnut Creek will be hosting a Hasselblad X1D demo day on Thursday, July 7th, from 4:00-6:00p.m. Come on by and check one of these cameras out in person!


Purchase the H6D-50c now and trade -up to the H6D-100c for the difference in price!


Purchase the H6D-50c now and trade -up to the H6D-100c for the difference in price! 

Purchase an H6D-50c between May 1 and Friday, May 27, 2016 at the standard price of $25,995 and you will have the option to trade-up that camera to the H6D-100c for $7,000, which is the difference in price.

Trade-up to the H6D-100c no later than Friday, September 30, 2016. After September 30, 2016, standard trade-up pricing applies, even if the original H6D-50c camera was purchased during the terms of the promotion.

Call or stop by Camera West for any questions.

Ending Soon: Hasselblad H5D-40 Savings

There has never been a better time to step up to a medium format digital camera than now. Digital imaging has made incredible strides in the last ten years, pushing the limits of detail, dynamic range and color rendition in ever more user-friendly packages. The spacious sensors and superb optics in medium format cameras like the H5D-40 allow for amazing quality and a beautiful three-dimensional look that is difficult or even impossible to achieve in 35mm formats.

Featuring a 40-megapixel CCD sensor at the core, fleshed out with a host of cutting-edge features and compatible with a full range of Hasselblad lenses, the H5D-40 has a place in any working pro or avid enthusiast’s bag. Hasselblad has been long regarded as one of the finest camera systems in the world for a good reason, and while supplies last the H5D-40 is available for the lowest price ever: $7,995 for the body or $9,995 with an 80mm lens. Call or stop by to order yours today.