New! Hasselblad X1D-50c 4116 Collection and XCD 30mm Lens

X1D ‘4116 edition’ – the next phase of the world’s first compact mirrorless medium format camera.

Following a hugely successful launch in June, the X1D has proved to be a game-changer in the world of photography. Weighing less than half that of a conventional digital medium format camera, the X1D is ergonomic and compact, offering a handling experience unlike any other. The X1D is a trusted partner and ideal travel companion. The X1D ‘4116 edition’ is a special all-black compact mirrorless digital medium format camera with an extended warranty, XCD 45mm lens, shoulder strap, leather hand strap, all in a unique ‘4116 edition’ box. (Available end of October)

The XCD lens is part of a new family of dedicated auto focus lenses, developed to support optical quality and portability, offering a wide range of shutter speeds and full flash synchronization up to 1/2000 sec. Hasselblad can now offer the following XCD lenses: 30mm, 45mm, and 90mm – in addition to all 12 HC/HCD lenses. (Available early November).

We are now accepting pre-orders for both items. Please stop by or call us at the Walnut Creek store at (925) 935-1424 or  Rancho Mirage at (760) 992-5422.

Hasselblad Demo Day, thank you!

Thank you all for attending the Hasselblad X1D Demo Day at our Walnut Creek location last week. Being a camera with no mirror and employing an elegant design philosophy, the X1D appears to be a landmark unit pointing to the future of  medium format camera design.  We are taking pre-orders now for this groundbreaking camera. More information on the X1D can be found here:


Hasselblad: Check-to-Spec Service Special

Hasselblad is offering a Check-to-Speck service special. Bring your camera, lens, viewfinder, digital or film magazine back to its original factory spec.

While Hasselblad cameras and accessories are built to the highest standards and use the finest materials available, regular service is an important maintenance precaution. Mechanical and electronic components can gradually drift out of tolerance through regular use affecting alignment, focus, shutter speed accuracy, and other vital functions.

The Hasselblad Check-to-Spec Special will ensure your camera system is functioning as well today as it did the first day you used it.

This service special includes diagnostic and functionality check of:

  • 1 H-System body or V-System camera body
  • 1 Hasselblad digital magazine or film magazine
  • 1 Lens
  • 1 Viewfinder
Checks and Services Performed
Camera Body (V System only)
  • Body length and alignment
  • Mirror alignment
  • Overall camera functionality
  • Inspect and clean exterior surfaces
For 503CX/CXi/CW Series
  • TLL/OTF meter (if applicable)
For EL Series cameras
  • Battery and motor function
Waist Level or Prism Viewfinder
  • For metered Prism Viewfinders: check for metering for unit accuracy
  • Inspect and clean exterior surfaces
  • Focus check on the Collimator
  • Shutter speed accuracy
  • Inspect and clean exterior surfaces
Roll Film Magazines
  • Film flatness
  • Frame spacing
  • Inspect and clean surfaces
Digital magazine services performed
  • Complete cosmetic inspection and functionality check
  • Firmware updates
  • Clean LCD display and protected glass areas
  • Check for dust, spots, and scratches on the IR Filter
Additional Services Available:
Note: These optional specials are only available at the time of Check-to-Spec service. 
  • Roll Film Magazine: Replace light trap and foils $82.50 per magazine.


A credit card is required before the Check-to-Spec service can begin. The $99.00 fee covers the inspection and evaluation of one of each of the following V System components: any 500, 200 or 900 series camera body; any Zeiss lens; any roll film magazine; any waist level or prism viewfinder or prism meter viewfinder. The $159.00 fee covers the inspection and evaluation of one of each of the following H System components: Any H Series camera body; any HC/HCD lens; H viewfinder; H film magazine or H digital magazine. Check-to-Spec is valid for complete system: body, lens, viewfinder and film/digital magazine. Additional V or H bodies lenses and magazines can be included under the Check-to-Spec special for an additional cost of $36.50 each. The above fees do not include applicable taxes and shipping charges, which will be added to the invoice. If during the course of the Check-to-Spec service, a problem is identified with one of the system components that is beyond the scope of this service inspection, a separate estimate will be provided for your review and approval. On repairs that are approved while the equipment is at Hasselblad Bron we will extend a 20% discount on the labor rate.
For more information, you may give Camera West Walnut Creek or Rancho Mirage a call directly at 925-935-1424 or 760-992-5422

New Firmware for H6D-50c

New firmware for the H6D-50c is available to download.

There are ‘Read Me’ files with each download so please make sure you look through these first and follow the instructions on installing the updates.

Important upgrade information!

  • If you have v1.1.1 in the camera, please upgrade to v1.1.3 first.
  • H6D-100c is not supported by this firmware!

It’s free and easy to update your Hasselblad software and firmware. Updates add new features to your camera and allow it to work with new lenses, accessories, and computer operating systems.

Please log in to access the new firmware: