Walnut Creek Open House Video

Thank you, to everyone, that came out last Friday for our Open House. Many thanks to all of our reps from Leica, Hasselblad, Fujifilm, Phase One, Peak Design and, Hoodman/Billingham that made a special trip out with all their latest gear.

Stay tuned to our blog and our Facebook page for upcoming special events.


Open House: Camera West Walnut Creek, Friday March 17, 2017

Please join us on Friday, March 17 from 10:30a.m-4:00 p.m for an Open House event at Camera West Walnut Creek. Various reps and products will be on hand for you to try out. Bring your own memory card and shoot with the latest products from Leica, Fuji, Peak Design, Hasselblad, and PhaseOne. This is a free event, please let us know if you’d like to attend. 

New! Hasselblad X1D-50c 4116 Collection and XCD 30mm Lens

X1D ‘4116 edition’ – the next phase of the world’s first compact mirrorless medium format camera.

Following a hugely successful launch in June, the X1D has proved to be a game-changer in the world of photography. Weighing less than half that of a conventional digital medium format camera, the X1D is ergonomic and compact, offering a handling experience unlike any other. The X1D is a trusted partner and ideal travel companion. The X1D ‘4116 edition’ is a special all-black compact mirrorless digital medium format camera with an extended warranty, XCD 45mm lens, shoulder strap, leather hand strap, all in a unique ‘4116 edition’ box. (Available end of October)

The XCD lens is part of a new family of dedicated auto focus lenses, developed to support optical quality and portability, offering a wide range of shutter speeds and full flash synchronization up to 1/2000 sec. Hasselblad can now offer the following XCD lenses: 30mm, 45mm, and 90mm – in addition to all 12 HC/HCD lenses. (Available early November).

We are now accepting pre-orders for both items. Please stop by or call us at the Walnut Creek store at (925) 935-1424 or  Rancho Mirage at (760) 992-5422.

Hasselblad Demo Day, thank you!

Thank you all for attending the Hasselblad X1D Demo Day at our Walnut Creek location last week. Being a camera with no mirror and employing an elegant design philosophy, the X1D appears to be a landmark unit pointing to the future of  medium format camera design.  We are taking pre-orders now for this groundbreaking camera. More information on the X1D can be found here: