Fujifilm X Day at Camera West Walnut Creek

Thank you to Fujifilm representatives Louis Navarro (left) and Barney Tong for bringing the latest mirrorless cameras from FujfFilm for customers to try out.

Fujifilm representative Barney Tong

Camera West Walnut Creek held an all day Fujifilm X-Day, to give customers a hands-on demonstration of the exceptional X system.

On display were Fujifilm's colorful Instax Mini 8 Instant Film Cameras in raspberry, yellow, blue, pink, black and white.

New from Fujifilm


Fujifilm has announced the new X-T10 featuring an APS-C X-TransTM CMOS II sensor with built-in phase detection AF. The FUJIFILM X-T10 uses a new auto focus system that complements the fast and accurate single-point auto focus system with new Zone and Wide/Tracking modes, which use 77 autofocus points across a wider area to substantially improve the camera’s ability to track and capture moving subjects.

Available mid-June.

  • Body only : $799.95
  • Body with XF18-55mmF2.8-4 R LM OIS : $1,099.95
  • Body with XC16-50mmF3.5-5.6 OIS II : $899.95


The FUJINON XF90mmF2 R LM WR is a fast-aperture prime lens that delivers ultra-sharp images with rich bokeh even at the maximum aperture setting. The optical construction of 11 elements in 8 groups (including three ED glass elements) minimizes vignetting and creates beautiful bokeh thanks to the rounded diaphragm, which makes it perfect for portraiture as well as other applications.

Available mid July for $949.95

New X Series Lens from Fujifilm

Fujifilm has announced the release of a very impressive zoom lens for the X-mount series of mirrorless cameras. The XF 16-55mm f/2.8 R LM WR lens gives you a 35mm focal-length equivalent of 24-84mm, perfect as a carry-around lens. Its f/2.8 maximum aperture enables low light shooting and shallow depth-of-field control throughout the zoom range. A rounded 9-blade diaphragm helps to create pleasing out-of-focus areas when shooting with shallow depth of field.

Fujifilm’s HT-EBC coating and the new Nano-GI coating improves light transmission between the three aspherical and three extra-low dispersion (ED) lens elements, virtually eliminating flare and ghosting. Also, when used on XT-1 and X-E2 cameras, Lens Modulation Optimizer (LMO) technology automatically corrects for diffraction to further improve sharpness, especially with small apertures.

The 16-55mm F2.8 R LM WR will be available in February for $1199.