Announcing: The new Canon 5D Mark IV and L-Series Lenses

Canon has announced the new 5D Mark IV DSLR. Superb image quality is achieved with Canon’s all-new 30.4 Megapixel full-frame sensor, and highly-detailed 4K video is captured with ease. Focus accuracy has been improved with a refined 61-point AF system and Canon’s revolutionary Dual Pixel CMOS AF for quick, smooth AF for both video and Live View shooting. The Mark IV includes Canon’s DIGIC 6+ Image Processor, which provides continuous shooting at up to 7.0 fps. Built-in Wi-Fi, GPS, and an easy-to-navigate touch-panel LCD allows for clear views of photos and settings. The improved weather sealing is a big improvement on the body as well. An ISO of 100-32,000 and is expandable to 50-102,400. Canon is slated to start shipping the new 5D Mark IV this September and priced at $3,499.

Canon has also announced two new EF L-series lenses to their line up. First off, the EF 16-35mm f/2.8 L III USM Ultra-Wide zoom lens with improved durability, dust, and water resistant. The price for the 16-35mm is $2,199 and an estimated ship date of October.

A  new standard zoom lens has also been announced, the EF 24-105mm f/4L IS II USM. Some new perks is an improved four-stop image stabilization and flare and ghost reduction. The price for this lens is $1,099 and will be available in October.

If you would like to preorder the new Canon 5D Mark IV, EF 16-35mm f/2.8 L III USM Ultra-Wide zoom or the EF 24-105mm f/4L IS II USM, stop by either location or call Walnut Creek at 925-936-1424 or Rancho Mirage at 760-992-5422.

Guest blog: Jeff Cable’s inside Canon’s Olympic Operations

Camera West is proud to share San Francisco Bay Area photographer Jeff Cable’s inside look at Canon’s operations at the summer Olympic Games in Rio. Thank you Jeff, for your incredible peek into Canon’s Professional Services. Jeff’s website can be found here:

This is my fifth Olympic Games and I am always visiting the Canon Professional Services area to borrow equipment from them. And for all of those previous Olympics, they have always been very guarded about letting anyone, outside of Canon employees, go behind the scenes to see what they have in their inventory. And trust me, I have asked in the past.

Well, this year I was allowed into the back room to see the arsenal  of cameras and lenses, and it was incredible! I have a warning for all the photographers out there. The photos in this blog are going to make you salivate!

This is what all the press see from the outside. They can have their badged scanned and borrow just about any lens or camera that Canon makes.

They also perform repairs on the equipment as well. But this front registration is all that most people see…until now!

I was taken through a gated entryway, turned the corner and then stepped into the back storage room and was blown away. There was an amazing amount of equipment here! The first thing I saw were racks and racks of Canon 1D X Mark II cameras. I must have looked like a kid in a candy store.

Want a couple of fisheye lenses?

Or maybe you would be interested in a couple of longer lenses?

I was even enamored with the box of batteries. I know, I know, this makes me a total camera geek. But this is good stuff. Trust me!

I can not even imagine what this would all be worth.

They have everything in this room, including teleconverters, flashes, straps, chargers. You name it.

And since I was in a room full of lenses, I decided to grab the Canon 8-15mm lens to get some shots. I have to say, it was fun being there and having all the lens choices at my disposal. That does not happen very often.

Here is a fisheye shot of the room.

And then I grabbed the new super wide Canon 11-24mm lens which has almost no distortion and took some more photos.

Look at this photo to see an example of how straight the Canon 11-24mm lens is. For some of the other photos in this blog, I had to do perspective correction in Photoshop, but not with this baby!

I was also allowed to see the repair operations in action. Canon has a staff of more than 70 people at the Olympics. Heck, that is more representation than many countries have here.

Here is a shot of one of the Canon technicians working his magic.

I was also taken into a really long narrow room where they perform the lens calibration. They have a rolling cart on a long track, where they mount the camera and lens, with which they can perform precise lens calibrations on any focal length lens. I was not allowed to take photos in this sensitive area, but trust me, it was really cool.

After viewing the service area, I took one more visit back into the storage room to get some tight shots.

I saw this row of 70-200 2.8 II lenses and just had to take this shot. I love this lens.

And at this point, you may be wondering what I walked out of there with. Today I borrowed two of the Canon 1D X Mark II cameras, some extra batteries, and the awesome Canon 200-400mm lens.

I hope that you enjoyed this exclusive look at Canon.

Novoflex Announces Adapter For Canon EOS Lenses On The Leica SL

Today Novoflex announced an adapter to mount Canon EOS lenses on the Leica SL with full electronic control as well as transmission of lens metadata. Now a range of Canon lenses can be used on the SL body, notably tilt shift type lenses.

Being manually focused, tilt shift lenses present a special challenge for focus screens designed to work best in auto focus modes. The Leica SL sports an incredibly sharp, clear viewfinder that can be zoomed in to fine tune focus, making it an amazing tool for people interested in perspective correction. Similar benefits can also be had with super fast lenses like Canon’s 85mm f1.2 L lens, where critical focus can be tricky even with autofocus.

Please come by our Walnut Creek location and test drive the SL, or call in to get your adaptor on order.

Canon announces three new products: EF-M 28mm lens, Speedlite 600 EX-II Flash, and PowerShot SX620!

Canon has announced three new products, coming soon to Camera West. First off, the very anticipated EF-M 28mm f/3.5 Macro IS STM lens with a built-in macro light. This lens will allow photographers to illuminate close-up subjects, helping to freeze movement, enhance color accuracy, and provide a better sense of depth and dimension. The Hybrid IS, which is found also in Canon’s high-end EF 100mm 2.8L macro IS USM will help provide a smooth and quiet focusing during shooting and near-silence when shooting videos. Arrival of this lens is slated for next month. 

Next up is the new Speedlite 600 EX-II Flash. The Speedlite 600EX II-RT flash is compatible with most EOS cameras. It replaces Canon’s top-of-the-line Speedlite 600EX-RT and improves continuous flash firing by approximately 1.1 to 1.5 times when using AA batteries and up to two times when adding the new optional Compact Battery Pack CP-E4N. A few of the new improvements are a zoom flash head covers wide focal length range of 20–200mm; maximum guide number is 197 ft./60m at ISO 100, making the Speedlite 600EX II-RT flash the most powerful flash unit in the EOS system. A dust and water-resistant body for all types of weather shooting environments.Wireless flash shooting support is available for both radio and optical transmission with compatible Canon Speedlites, offering users greater functional range when using flash. Just to name a few! A shipping date will be updated in the next few weeks.

Last but not least, Canon PowerShot SX620 HS digital camera – ideal for individuals looking for a convenient, easy-to-carry compact digital camera capable of producing high-quality photos and videos. This new camera boasts a 20.2 Megapixel* CMOS imaging sensor and a powerful 25X Optical Zoom lens (25-625mm equivalent) in a form factor that will easily fit in a pocket or purse, making it an ideal camera for those passionate about photography to capture gorgeous imagery no matter where they are. Built-in Wi-Fi®** and Near Field Communication (NFC™)*** to allow for easy sharing and transferring of images and videos to a personal computer or other compatible devices such as the Canon Connect Station CS 100. This camera is slated to be released mid-June. 

If you are interested in pre-ordering any of these items, please stop by or call Camera West Walnut Creek at 925-935-1424 or Rancho Mirage at 760-992-5422.




Canon has announced several new additions to their EOS system! The EOS 80D kit, with a 24.2 Megapixel (APS-C) CMOS sensor, will be released at the end of March with a choice of 18-55mm or 18-135mm lens. The kits range from $1,350 to $1,799. The EF-S 18-135mm f/3.5-5.6 IS USM, a robust zoom lens, claims a near-silent zoom option and is great for movie making. Pricing for the standalone lens will be $599. The 80D body will be priced about $1,199.

Videographers will be pleased to hear that a new directional microphone, the DM-E1, will be ready for purchase in June. The PZ-E1 Power Zoom adapter will also be available in June for $149.

The power-packed PowerShot G7X Mark II and PowerShot SX720 HS compact cameras will also be rolling out in the next several months. The G7X Mark II boasts a 20.1 Megapixel CMOS sensor with a fast 8 fps and other outstanding features; it will be released in June and is priced at $699. The PowerShot SX720 is the perfect compact camera for travelers with it’s optical zoom of 40x (24-960mm) and built-in wireless connectivity; it will be available for purchase at the end of March with a price of $389.

Contact Camera West today to preorder!