What’s in a name?
If you’re ZEISS, not Carl anymore. ZEISS is well-known across the globe and the associations with the brand are positive in every respect. Carl Zeiss is the name of the company’s founder and part of the company name Carl Zeiss AG. However, the brand has been called ZEISS for such a long time that ZEISS will now be called just “ZEISS”, including the label on the lenses.
Check out the Zeiss blog for more on this new brand communication.