Leica : A Passion Brand

How Leica Camera is Generating Momentum for a Passion Brand

An interesting interview by Forbes.com with Roland Wolff, VP of Marketing and Corporate Retail at Leica Camera in the United States. Wolff, a native of Germany, has spent most of his career at Leica. He is now at the forefront of the company’s product line expansion, and extension into retail.

Part I  focuses on Leica’s status as a passion brand for its traditional customer base, and younger customers.

Part II,  focuses on Leica Camera’s global growth strategy and extension into retail.


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