The innovators at ThinkTank Photo have come up with another bag. No surprises here! But what is surprising is they have formed a new company called Mindshift Gear to develop and soon produce this new bag, a very unique backpack. It will be like no other ThinkTank bag in that it will be geared for the outdoor shooter, rather than the city shooter like all of ThinkTank’s other bags.
MindShift is dedicated to building carrying solutions for those who are passionate about experiencing the natural world. They were founded by the creators of Think Tank Photo and conservation photographer Daniel Beltra. Their slogan, “Engage with nature,” challenges people to not only become involved in outdoor activities, but to create a conversation about nature and our relationship to the environment.
The new backpack is called the Rotation 180º Professional featuring something that no other backpack does – an integrated camera waist pack that rotates out of the lower section to the front of the body, allowing instant access. Releasing and rotating the waist pack can be done in seconds, letting you quickly change lenses, filters, or other accessories.
Traditional backpacks have to be taken off and placed on the ground to fully access your gear. As a photographer this is a significant problem since you are regularly switching equipment during a shoot. Outdoor terrain does not always allow a pack to be put on the ground. At some point this process becomes cumbersome and inhibits your ability to stay in the creative “zone.” The rotation180º professional lets you maintain your creative momentum when working in the field. Since the backpack always stays on your back you can stand right in the river or continue walking, hiking, or climbing, and stay focused on taking pictures.
Mindshift Gear has turned to Kickstarter to help fund their ambitious project and with just a few days left, they have received over 400% of their $30,000. goal. The new backpack will be available this spring.