Another Film Bites the Dust

Fujifilm Professional is ending production of its Fujichrome Velvia 100F in 35mm, 120 and 4×5 formats, and Velvia 50 in 4×5 and 8×10. Fujifilm will however continue distributing Velvia 50 in 35mm and 120 formats.

“Due to decreasing demand globally we have to announce the withdrawal of some formats of Velvia 100F and Velvia 50,” says Gabriel Da Costa, product manager for Fujifilm professional film. “It is an unfortunate consequence of digital capture that some of the slower selling silver-halide lines will drop off the radar. Fujifilm will continue to manufacture a wide range of film, and the increasing support for our Choose Film group illustrates there is still a passion for film photography throughout the world.”

In 2010, Fujifilm had already put an end to three professional films – the Neopan 400 120, Superia Reala 35mm and Pro 160S 35mm. A few months later, it also discontinued the full range of Fujichrome Sensia slide films.

Earlier this year, Fujifilm raised its prices across the entire range of consumer and professional films, blaming the decision on the yen’s appreciation and the cost of production of raw materials, oil and energy, which continue to rise or stay at high levels.

Kodak has also, in recent years, put an end to the production of some of its most iconic films, including Kodachrome, as well as its range of Ektachrome reversal films. In March, it also raised the prices on all its consumer and professional films.

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