Flexible LED Technology

After making a major splash at both Photokina and the IBC Video Conference in Europe, the folks at Wescott have announced a partnership with the inventors of the newly patented flexible LED technology and exclusive distribution privileges for North America and Australia.

Wescott is now working with a team of video and photo lighting experts to develop an entire series of innovative components for controlling and modifying this new technology, including a variety of sizes, mounting systems, diffusion options, battery operation, and more.

Their goal is to innovate and deliver an extremely versatile lighting system designed to enable the cinematography and photography industries to produce creations that are currently impossible using today’s lighting equipment.

The Westcott Flex is a pliable, dimmable, water-resistant LED mat for photography and video production that produces an outstanding quality of light with an impressive 95+ CRI in both daylight and tungsten models.

At a mere 5 ounces, the bendable 10” x 10” Flex features a surface lined with 166 LED diodes and outlined with a moldable ¼” black frame. This extremely compact design allows it to be easily concealed on-set or location, and effortlessly stored for travel.

The Westcott Flex will be available in both tungsten and daylight options. The Flex Tungsten omits an impressive 1,600 lux of illumination at 1 meter with a 98 CRI, while the Flex Daylight offers a slightly brighter 1,900 lux at 1 meter with a 95 CRI. A dimmer will be included to adjust the light output from 5% to 100% for precise output.

No price yet on the Wescott Flex.

Camera Obedience School with Gary Faye

Please join us at Camera West Rancho Mirage for a beginning photographer seminar dedicated to bringing a more clear understanding of the digital camera’s many options including menus, modes, lens choices, f stops ISO, histograms and assorted buttons that many avoid like the plague. Each topic is illustrated with pictures resulting in understanding craft and moving toward the pictures you intended. We will finish with a camera you have tamed. Remember, some of the most important photographs in history were made with just one or two buttons.

This casual presentation is especially appropriate for beginning photographers. There will be time for open conversation, questions and refreshments. Please RSVP early as each monthly session is limited to 12 participants.

Thursday, October 23rd, 7-9 PM.

Cost is $50. per person.

Please call or email Camera West Rancho Mirage for more info or to sign up.


Join Us for a Camera West T Party

Join Camera West in Rancho Mirage and Ebi Kuehne of Leica for an in-store hands-on demonstration of the Leica T system. Experience the stunning quality and versatility of the Leica T for yourself!

Please RSVP as space is limited
Email kayla@camerawest.com or call us at 760-992-5422
Refreshments will be provided

Thursday, October 2, 2014
4:00 – 8:00pm
Camera West Rancho Mirage

Charlotte Gibb Reception

Thank you to everyone who joined us last night for a special reception featuring the beautiful landscape photography of Charlotte Gibb. We all had a chance to meet Charlotte and talk to her about her work while sipping wine and meeting other photographers and art aficionados. Those in attendance also had the opportunity to purchase Charlotte’s images.

In case you missed the reception or have not stopped by Camera West to see her work yet, Charlotte’s photos will be on display thru October.

Charlotte Gibb is a landscape photographer based here in the bay area. Her keen eye for capturing a moment in nature is rooted firmly in her passion for the outdoors. Growing up among the beautiful mountains of Northern California, she considers herself a student of life, learning about people, nature, music, and photography along the way. But always, her life-long passion for the wilderness shines through it all.

Charlotte’s website : http://www.charlottegibb.com/#/page/home/

New Leica Keychain

As timelessly elegant as the original, this miniature version of the Ur-Leica is a key ring pendant made in precision-cast metal. And it’s made in Germany, too. The base of this finely sculpted replica is engraved with ‘Ur-Leica 1914’ and, on the reverse, with the E. Leitz, Wetzlar logo. Available now at Camera West and the Leica Store SF for $49.95.